The Society Values is our campaign to promote the principles that
make coming to work worthwhile. Each Value is a behaviour that we should display in everything we do. Here are some ideas on how we do this:

Forward thinking and forward acting

• Identify customer needs
• Actively seek feedback from customers and colleagues
• Treat complaints and mistakes as opportunities to improve
• Always look for improvements

Professional and expert

• Demonstrate knowledge of, and enthusiasm for, your own area of expertise
• Keep up to date on developments in your own field
• Set and maintain standards
• Maintain a high level of service to customers and colleagues

Make the most of our time at work

• Achieve targets
• Demonstrate a positive attitude
• Take all opportunities for development
• Promote team spirit and support your colleagues

Value for money

• Strive for efficiencies in all areas
• Enable everyone to develop their full potential
• Utilise everyone’s strengths
• Manage our time to achieve our objectives

Fair, straightforward, open and honest

• Be approachable to customers and colleagues
• Keep your promises to customers and colleagues
• Listen to customers and colleagues and act appropriately on what you hear
• Admit when you are wrong

Recognise success

• Offer praise for a job well done
• Communicate our successes to customers and colleagues
• Be proud of our achievements
• Look for people doing things right

By demonstrating these Values in our every day work we can be confident we are making a worthwhile contribution to our team and to the Society.